PPC Specialist

Job description:

iTechnolabs is hiring a PPC Specialist (Performance Marketer) with strong expertise in managing and optimizing paid ad campaigns. The ideal candidate will have a solid background in running multi-channel campaigns with proven ability to drive measurable results and ROI for clients.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, Amazon PPC, TikTok Ads, LinkedIn Ads, and other paid platforms.
• Manage Search, Display, Remarketing, Video, and Performance Max campaigns on Google.
• Execute and scale high-performing campaigns on Facebook & Instagram.
• Strategize and manage media buying across multiple platforms.
• Continuously optimize targeting, bidding strategies, creatives, and ad copies.
• Monitor KPIs, analyze campaign performance, and deliver actionable reports.
• Ensure efficient budget utilization and maximize ROI.
• Keep updated with the latest advertising trends, tools, and platform updates.
• Core Skills (Must-Have)
• Google Ads (Search, Display, Remarketing, Video, Performance Max).
• Meta Ads (Facebook & Instagram).
• Amazon PPC campaign management.
• TikTok Ads planning & optimization.
• LinkedIn Ads strategy & execution.
• Media Buying expertise across platforms.

Job Type: Full-time

Work Location: In person