Traveloglobe

Role Overview: As a PPC Advertising Specialist, your main role will be to manage and optimize PPC advertising campaigns on platforms like Google Ads and Bing Ads. This will involve conducting keyword research, creating engaging ad copies, and enhancing campaigns for better performance. Your ability to analyze data and make data-driven decisions will be crucial, along with effective communication and organizational skills to collaborate with team members. Prior experience with Google Analytics and other digital marketing tools is necessary, and having certifications in Google Ads or Bing Ads will be advantageous. Key Responsibilities: - Manage and optimize PPC advertising campaigns on Google Ads and Bing Ads - Conduct keyword research to discover relevant keywords for campaigns - Create compelling ad copies to boost click-through rates - Optimize campaigns to enhance performance and meet campaign goals Qualification Required: - Experience in PPC Advertising, Google Ads, and Bing Ads - Familiarity with keyword research, ad copy creation, and campaign optimization - Possess an analytical and data-driven mindset - Strong communication and organizational skills - Proficiency in using Google Analytics and other digital marketing tools - Certifications in Google Ads or Bing Ads are desirable - Bachelor's degree in Marketing, Advertising, or a related field,