PPC Specialist-Digital Marketing

Job Description

We are looking for a highly skilled and experienced PPC Expert to join our team. As a PPC Specialist, you will play a key role in driving traffic, increasing conversions, and maximizing ROI for our clients. CONTACT-9330241083 Responsibilities Campaign Management: Develop, implement, and manage PPC campaigns across Meta (Facebook and Instagram) and Google Ads platforms. Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results. Conduct keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness. Strategy Development: Create comprehensive PPC strategies that align with client goals and objectives. Identify opportunities for growth and expansion within existing accounts. Develop and present strategic recommendations to clients and internal stakeholders. Performance Analysis: Track, report, and analyze website analytics and PPC initiatives. Generate regular reports on campaign performance, including key metrics such as CTR, CPC, CPA, and ROI. Use analytical insights to identify trends and make recommendations for future campaigns. Budget Management: Manage and allocate budgets effectively to maximize ROI. Ensure campaigns are delivered within budget and meet financial targets. Provide accurate forecasting and budget recommendations to clients. Collaboration and Communication: Work closely with clients to understand their business objectives and provide strategic guidance. Collaborate with the creative and content teams to develop compelling ad copy and creative assets. Communicate campaign progress, performance, and recommendations to clients and internal teams. Stay Updated: Keep up-to-date with the latest trends and best practices in PPC advertising. Requirements: Should have prior experience managing Meta (Facebook and Instagram) and Google Ads campaigns. Proven track record of delivering successful PPC campaigns with measurable results. Strong analytical skills and experience with web analytics tools (e.g., Google Analytics). Excellent understanding of PPC best practices, including keyword research, ad copywriting, and bidding strategies. Proficiency in using PPC management tools and platforms. Job Type: Full-time Pay: ₹40,000.00 - ₹45,000.00 per month Benefits: Provident Fund Schedule: Monday to Friday Work Location: In person