PPC Specialist

Role Summary:

We are seeking a results-driven Paid Ads Specialist to plan, execute, and optimize paid ad campaigns across Meta (Facebook & Instagram) and Google platforms. The role involves running targeted campaigns, generating high-quality leads for the sales team, and ensuring strong ROI across diverse B2C industries.

Key Responsibilities:

• Plan, launch, and optimize paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Manage social media ad accounts and publish engaging ad creatives/content aligned with campaign objectives.
• Track, analyze, and report campaign performance with insights to improve ROI.
• Collaborate with the sales/calling team to ensure effective lead flow and alignment with project requirements.
• Research competitor ad strategies and suggest innovative improvements.
• Stay updated on digital marketing trends, platform updates, and best practices in B2C performance marketing.

Requirements:

• 1–4 years of experience in paid advertising/digital marketing, preferably in B2C industries.
• Proven expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads.
• Hands-on experience with Facebook Ads Manager, Google Ads, and campaign tracking tools.
• Knowledge of SEO/SEM, lead generation funnels, landing pages, and CRM tools.
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent communication and creative problem-solving mindset.
• Bachelor’s degree or MBA in Marketing or a related field (preferred).

Benefits:

• Opportunities for professional growth and skill development.
• Collaborative and creative work environment.
• Flexible work culture.
• Provident Fund
• Team outing and Team lunch

If you are interested, Drop your CV to this Mail ID: hr@blockwoods.io

with the subject line "Application for Paid Ads Specialist".

Approach us early by filling out this form: https://forms.gle/iV4cvNqbeNgmuSxq5

Let’s get started on building your path to success!

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Ability to commute/relocate:

• Ambattur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have any Notice period? If yes , Mention
• What is your current CTC and Expected CTC?

Experience:

• Google /Meta Ads: 1 year (Required)

Language:

• Strong English communciation (Required)

Work Location: In person