PPC Specialist

Job Description

We are seeking a highly analytical and creative PPC Specialist to manage our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate should have a proven track record of success in managing PPC campaigns across multiple platforms, as well as a deep understanding of digital marketing analytics and conversion rate optimization. Key Responsibilities: Develop and implement PPC strategies across various platforms (Google Ads, Bing Ads, Facebook Ads, etc.) Conduct keyword research and analysis to identify high-value opportunities. Monitor and adjust campaign budgets to ensure maximum ROI. Analyze campaign data and provide regular reporting and insights to the marketing team and clients. Create and optimize ad copy, landing pages, and ad groups for maximum performance. Required Skills and Qualifications: Strong analytical skills and experience with digital marketing analytics tools (Google Analytics and Google Tag Manager) Excellent written and verbal communication skills Proven track record of driving results and achieving campaign objectives