Posted:1 week ago|
Platform:
On-site
Full Time
Build & manage high-intent Google Search campaigns.
Perform keyword research, ad grouping, negative mapping & ad copy optimization.
Maintain pacing, bid efficiency, and strong spend-to-lead ratios.
Improve CTR, Quality Score, CPC & CVR consistently.
Run A/B tests for ad copies, landing pages & bidding strategies.
Optimize CPL and strengthen MQL-to-enrollment funnel quality.
Track lead journey and behavior through CRM insights.
Identify drop-offs and optimize for stronger closures.
Work cross-functionally on landing page & CRO enhancements.
Analyze performance via Google Ads, GA4 & CRM dashboards.
Present weekly/monthly reports with ROI-driven recommendations.
Identify scalable keywords, growth pockets & inefficient spends.
✔ 2–5+ years in Google Search Ads (performance-focused)
✔ Proven experience managing sizeable budgets
✔ Strong in CTR/CVR improvement & A/B testing
✔ CRM understanding for lead-stage decisioning
✔ Hands-on with Google Ads, GA4, Excel/Sheets
• Remarketing, PMax & Demand Gen experience
• UTM/GTM knowledge & attribution understanding
• CRO mindset with experiment-based approach
14+ Years of EdTech Excellence
2.5+ Lakh Students Trained
40+ Institutes Across South India
Strong Online + Offline Learning Ecosystem
Work on revenue-focused, scaled PPC campaigns
High ownership, creativity & performance-driven growth
Opportunity within a Public-Listed EdTech brand
Veranda RACE
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mambalam, tamil nadu, india
Salary: Not disclosed
mambalam, tamil nadu, india
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