PPC Expert – Google & Meta Ads

About the Role:

We are looking for a highly skilled and results-driven PPC Expert with hands-on experience in managing Google Ads and Meta (Facebook & Instagram) Ads specifically for E-Commerce websites. The ideal candidate will be responsible for planning, executing, and optimizing paid ad campaigns that drive traffic, improve conversions, and maximize ROI.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
• Develop and execute effective strategies to drive sales and revenue growth for E-Commerce (D2C) Website.
• Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
• Optimize ad copy, creatives, and landing pages to improve CTR, CPC, and ROAS.
• Monitor daily performance metrics, analyze campaign data, and prepare performance reports with actionable insights.
• Manage budgets efficiently to ensure maximum ROI.
• Stay updated with the latest trends, tools, and best practices in digital advertising.
• Collaborate with the marketing and design teams to align campaigns with overall business goals.

Requirements:

• Proven work experience as a PPC Specialist/Expert (3+ years preferred) with focus on Google and Meta Ads.
• Strong knowledge of Google and Meta Ads and conversion optimization.
• Hands-on experience with Google Shopping campaigns, Meta Ads Manager, and remarketing strategies.
• Proficiency in Google Analytics, Google Tag Manager, and tracking pixels.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills and ability to work independently.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person