PPC Expert

Company Description

Gencosys Technologies Pvt. Ltd. is a premier provider of comprehensive Information Technology solutions, catering to top business segments across various geographies. The company has a strong presence and customer base in regions such as South Asia, the Middle East, Africa, Asia Pacific, the Kingdom of Saudi Arabia, and North America. Gencosys Technologies is dedicated to supporting its clients in overcoming IT challenges and achieving their business goals.

Role Description

This is a full-time on-site role for a PPC Expert, located in Lucknow. The PPC Expert will be responsible for managing and optimizing pay-per-click advertising campaigns across multiple platforms such as Google Ads, Bing Ads, and social media channels. Day-to-day tasks will include keyword research, campaign creation, performance analysis, bidding strategies, and budget management. The PPC Expert will also be responsible for creating reports, conducting A/B testing of ads and landing pages, and staying updated with industry trends to ensure the success of PPC campaigns.

Qualifications

• Proficiency in Google Ads, Meta Ads, and social media advertising platforms
• Strong analytical skills and experience with tools like Google Analytics, Excel, and data visualization tools
• 1-2 Years of Experience with keyword research, campaign setup, bid management, and performance analysis
• Knowledge of A/B testing methodologies for ads and landing pages
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a team environment
• Experience with budget management and performance optimization
• Bachelor's degree in Marketing, Business, or a related field