PPC Expert

Company Description Gencosys Technologies Pvt. Ltd. is a comprehensive Information Technology solutions provider with a strong presence in regions such as South Asia, the Middle East, Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America. The company supports top businesses in a variety of tech-related needs, ensuring high-quality service and innovative solutions to empower clients globally. Role Description This is a full-time on-site role for a PPC Expert located in Lucknow. The PPC Expert will be responsible for managing paid search campaigns on various platforms, analyzing campaign performance, conducting keyword research, optimizing ad copies, and generating reports. Additionally, the role entails budget management, implementing strategies to enhance ROI, and staying current with the latest trends in pay-per-click advertising. Qualifications Proficiency in managing PPC campaigns on Google Ads, Meta Ads, and other platforms 1 - 2 years of experience in conducting keyword research and optimizing ad copies Strong analytical skills to assess metrics and improve campaign performance Ability to manage budgets effectively and maximize ROI Knowledge of the latest PPC trends and best practices Excellent written and verbal communication skills Ability to work independently and collaboratively in a team environment Bachelor's degree in Marketing, Business, or a related field preferred Show more Show less