PPC Executive

YoForex is looking for a data-centric PPC Executive to assist in managing our paid advertising campaigns. You will play a key role in driving targeted traffic to our Forex services, AI tools, and brokerage platforms through Google Ads and other paid channels.

Key Responsibilities:

• Campaign Setup: Assist in the creation and setup of search, display, and remarketing campaigns on Google Ads and Bing Ads.
• Keyword Management: Perform daily account management, including keyword bidding, budget pacing, and negative keyword discovery.
• Ad Copywriting: Write compelling ad copy that drives high Click-Through Rates (CTR) and conversions for our specific financial products.
• Landing Page Analysis: Review landing pages and provide suggestions to improve conversion rates and Quality Scores.
• Reporting: Generate weekly and monthly reports on campaign performance, highlighting key metrics like ROAS, CPC, and CPA.
• Market Research: Keep up to date with the latest trends in PPC and the Forex and trading market.

Requirements:

• Minimum 6 months of experience in managing or assisting with PPC campaigns.
• Certification in Google Ads (Search/Display) is highly preferred.
• Strong proficiency in Microsoft Excel (Pivot tables, VLOOKUP) and Sheets.
• Excellent written communication skills for ad copywriting.
• A mindset with an ability to analyse data and trends.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Paid sick time

Work Location: In person