PPC Executive (Pay per click)

Key Responsibilities:

Campaign Management: Develop, manage, and optimize Google Ads campaigns based on client goals.

Keyword Research: Perform keyword research and select the best-performing keywords for PPC campaigns.

Ad Copy Creation: Write compelling ad copy and experiment with different ad formats.

Bid Management: Optimize bidding strategies to maximize ROI and lower cost per conversion.

Landing Page Optimization: Collaborate with the web development team to improve landing page performance.

Tracking & Reporting: Use Google Analytics, Google Tag Manager, and other tracking tools to analyze PPC performance and prepare reports.

Budget Management: Allocate and monitor PPC budgets to ensure efficient ad spend and maximum return on investment.

A/B Testing: Conduct A/B testing on ad copies, keywords, and landing pages for continuous campaign improvement.

Market Research: Stay updated with the latest trends and updates in PPC and digital marketing.

Required Skills:

PPC Platforms: In-depth experience with Google Ads (Search, Display, YouTube).

Google Analytics: Proficient in tracking and analyzing PPC performance.

Conversion Rate Optimization (CRO): Knowledge of techniques to optimize landing pages and user experience.

Data Analysis: Strong analytical skills to assess and adjust campaign performance.

Keyword Research: Expertise in using tools like Google Keyword Planner, SEMrush, Ahrefs, or similar.

Ad Copywriting: Ability to create engaging ad copy and calls to action.

Attention to Detail: Strong focus on campaign optimization, tracking, and reporting.