PPC Aanalyst / Performance Marketer / Ads

Job Title: PPC Analyst Location: Gurugram (On-site) Experience Required: 3 to 6 years Working Days: 5.5 Days a Week Salary: Up to ₹6.5 LPA About the Role: We are looking for a skilled and experienced PPC Analyst to join our team in Gurugram. The ideal candidate must have prior agency experience and a strong background in managing paid campaigns across Google Ads and Meta Ads. Candidates with experience in the EdTech sector will be preferred. Key Responsibilities: Plan, execute, and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram). Conduct keyword research, audience targeting, A/B testing, and performance analysis. Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPA, ROI). Collaborate with internal teams to align campaign goals with overall marketing strategy. Continuously stay updated with the latest trends and changes in digital advertising platforms. Suggest and implement new strategies for campaign improvements and lead generation. Requirements: 3–6 years of proven experience in PPC, preferably in a digital marketing agency environment. Hands-on experience with Google Ads, Meta Ads Manager, and performance marketing tools. Excellent communication and analytical skills. Prior experience in the EdTech industry is a strong plus. Strong understanding of PPC metrics and campaign optimization techniques. What We Offer: Competitive salary up to ₹6.5 LPA. A collaborative and fast-paced work environment. Opportunity to work with diverse clients and high-impact campaigns. Show more Show less