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Portfolio Marketing Lead

10 - 14 years

10 - 15 Lacs

Mumbai

Posted:3 months ago| Platform: Naukri logo

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Skills Required

Marketing digital marketing marketing strategy competitor analysis marketing strategies branding advertising market research content creation brand management portfolio market share atl btl engineering services

Work Mode

Work from Office

Job Type

Full Time

Job Description

At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the worlds mostinnovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as theyprovide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days arethe same. Job Description Expertise in marketing strategy and planning in partnership with multiple stakeholders- SMEs, sales, accounts, offer leaders. Expertise in a broad spectrum of marketing execution with strategizing and execution of full funnel end to end marketing strategies to increase mind share and market share, including sales and internal enablement. Ability to work with dispersed matrix teams (Corporate, Sectors, Global Business Lines, Regions, Partners). Ability to work independently, be self-motivated, and with project management skills. Sensitivity for varied cultural and ethical viewpoints. Strong senior stakeholder management and experience is a matrixed organization where influence is important. Ability to work with, advise and influence Senior Management reaching conclusions and acting in fast-moving, sometimes ambiguous circumstances. Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders. Primary Skill Operational and technology efficiencies by bringing in new processes or systems which enhances productivity of the portfolio marketing team. Marketing strategy- Multichannel campaign strategy and collaboration with various teams for offer launches content creation strategy for all offerings to drive market share and mind share based on objectives. Secondary Skill Leadership visibility by growing presence within the group, Business and within the portfolio. Data driven marketer who keeps track of all the KPIs and measures success/failure of any campaign.

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Capgemini
Capgemini
www.capgemini.com

IT Services and IT Consulting

Paris France

10001 Employees

3167 Jobs

    Key People

  • Aiman Ezzat

    Chief Executive Officer

  • Carole Ferrand

    Group Chief Financial Officer

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