Posted:5 days ago|
Platform:
Work from Office
Full Time
Expertise in marketing strategy and planning in partnership with multiple stakeholders- SMEs, sales, accounts, offer leaders. Expertise in a broad spectrum of marketing execution with strategizing and execution of full funnel end to end marketing strategies to increase mind share and market share, including sales and internal enablement. Ability to work with dispersed matrix teams (Corporate, Sectors, Global Business Lines, Regions, Partners). Ability to work independently, be self-motivated, and with project management skills. Sensitivity for varied cultural and ethical viewpoints. Strong senior stakeholder management and experience is a matrixed organization where influence is important. Ability to work with, advise and influence Senior Management reaching conclusions and acting in fast-moving, sometimes ambiguous circumstances. Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders. Primary Skill Operational and technology efficiencies by bringing in new processes or systems which enhances productivity of the portfolio marketing team. Marketing strategy- Multichannel campaign strategy and collaboration with various teams for offer launches content creation strategy for all offerings to drive market share and mind share based on objectives. Secondary Skill Leadership visibility by growing presence within the group, Business and within the portfolio. Data driven marketer who keeps track of all the KPIs and measures success/failure of any campaign. Skills (competencies)
Capgemini
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