Podcast Guest Acquisition & Outreach Manager

Company:

About the Role

Podcast Guest Acquisition & Outreach

The selected candidate will be responsible for identifying, approaching, and converting high-value guests for Afleo’s weekly podcast series, featuring industry experts, exporters, importers, government officials, trainers, EPC leaders, trade finance specialists, and global trade professionals.

Key Responsibilities

1. Guest Identification & Targeting

• Identify and shortlist relevant podcast guests across categories:
• Exporters & importers (product-wise segmentation)
• International logistics & EXIM experts
• Export trainers, consultants, and authors
• Export Promotion Council (EPC) Chairmen & officials
• Trade finance specialists
• DGFT, Customs & Commerce Ministry professionals
• Trade officers from Indian embassies abroad & foreign embassies in India
• Researchers & analysts in global trade (e.g., GTRI)
• Focus on high-priority Mumbai-based guests.

2. LinkedIn Outreach & Prospecting

• Send

  10 new targeted LinkedIn connection requests daily

  to potential guests.
• Monitor LinkedIn feed daily, interact with posts, and build relationship through:
• Likes
• Meaningful comments
• Smart engagement to warm up prospects
• Track reciprocation and move to private messaging when suitable.
• Pitch guests with standard messaging + podcast pitch PDF.
• Maintain diversity across industries (rice, grains, millets, pharmaceuticals, handicraft, chemicals, etc.).

3. Export Performance Screening

• Use Afleo’s internal export turnover check tool to verify guest eligibility before outreach.
• Identify high-value companies and decision-makers for impactful episodes.

4. Community Building & Networking

• Attend EXIM-related events, trade fairs, EPC seminars, awards, and exhibitions.
• Identify promising exporters or experts, check their trade performance, and approach them for the podcast.
• Build relationships with potential guests, past guests, and their referral networks.
• Create a referral chain through:
• Previous guests
• EXIM community
• Active audience

5. Continuous Research & Pipeline Building

• Maintain an active, updated pipeline of prospects.
• Join online communities, LinkedIn groups, and webinars relevant to international trade.
• Track industry trends to shortlist new podcast-worthy individuals.

6. Weekly Podcast Target Achievement

• Ensure

  minimum one confirmed podcast guest per week

  .
• Coordinate with hosts, internal teams, and guests for scheduling.

Key Skills Required

• Strong knowledge of

  export-import domain

  (mandatory)
• Excellent written & verbal communication
• Social media intelligence (especially LinkedIn)
• Research-driven mindset
• High networking abilities
• Persistence, follow-up discipline, and professionalism
• Ability to engage CXOs, founders, government officials & global experts
• Event networking capability

Performance Indicators (KPIs)

• Weekly guest confirmation

  (1 per week)
• Monthly outreach numbers
• LinkedIn engagement metrics
• Conversion ratio from outreach to confirmation
• Quality and diversity of guests onboarded
• Number of event-based lead acquisitions
• Referral-based guest conversions

Why Join Afleo?

• Opportunity to interact with the top minds of India’s EXIM ecosystem.
• Build powerful networks across EPCs, exporters, government officials & global trade bodies.
• Be part of a fast-growing content vertical shaping India’s international trade awareness.