Platform Admin - Pardot

Job Title Platform Admin - Pardot Location Bangalore, Karnataka, India Position Overview Johnson Controls is seeking an experienced Platform Admin for Pardot to manage and optimize our marketing automation platform. The ideal candidate will have a deep understanding of Pardot and Salesforce integration, along with a track record of enhancing marketing operations through automation and data management. This role requires hands-on experience in campaign management, troubleshooting, and collaboration with cross-functional teams to drive marketing success. Key Responsibilities Administer and manage Pardot instances, ensuring seamless integration with Salesforce and other marketing tools. Configure and optimize Pardot workflows, email campaigns, lists, segmentation, and automation rules to support marketing initiatives. Monitor the performance of campaigns and troubleshoot issues related to data synchronization, automation, and execution of marketing activities. Oversee compliance with cookie regulations (e. g. , GDPR, CCPA) for all Pardot assets, including landing pages and forms. Act as the primary point of contact for technical support and troubleshooting, resolving issues raised by stakeholders. Collaborate with marketing teams to enhance campaign effectiveness through the use of Pardot s advanced features like dynamic content and A/B testing. Analyze campaign performance metrics and provide actionable insights for improvement, aiding in the development of reporting dashboards. Provide training and support to marketing teams on best practices for using Pardot effectively. Stay updated on Pardot releases and new features, assessing their potential impact on existing workflows and processes. Qualifications Bachelors degree in Marketing, Business Administration, Information Technology, or a related field. Minimum of 6 years of experience managing marketing automation platforms, specifically Pardot and Salesforce. Proficiency in configuring and managing automated marketing campaigns, lead nurturing, and reporting analytics. Strong knowledge of data privacy regulations and experience implementing compliance measures. Excellent problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders. Strong organizational skills with the ability to manage multiple projects and prioritize effectively. Customer-focused with a keen understanding of the end-user experience and the ability to drive marketing success through automation. Preferred Salesforce Marketing Cloud Account Engagement (Pardot) certifications. Experience with cookie compliance implementations and best practices. Basic knowledge of HTML, CSS, and JavaScript for customizing Pardot landing pages and forms. Familiarity with advanced marketing automation features and analytics reporting.