Soch Foundry is hiring a Performance & Analytics Lead. Location: Remote (Mumbai or NYC timezone preferred) Type: Full-time Experience: 5+ years CTC: upto 10 LPA If you've been turning spreadsheets into storytelling, dashboards into direction and CACs into bragging rights - this one's calling your name. We're looking for a performance mind with a creative soul. Someone who knows their ROAS from their ROS, but also knows when to trust gut over graphs. We’re a strategy-first creative studio straddling Mumbai and New York. We love brands that punch above their spend and campaigns that pay back in love and leads. What you'll do: Own all things performance: media strategy, planning, buying and optimization Build the infrastructure to track, measure and improve client campaigns across paid social, search and influencer funnels Collaborate closely with strategists and creatives to turn insights into action - and action into ROI Set benchmarks, KPIs and that one wild experiment we all secretly hope will go viral Translate performance reports into “what now” and “what next” Who you are (in bullet points): 5+ years in growth marketing, performance media, or analytics for D2C, lifestyle, or breakout brands Fluent in Meta, Google Ads, GA4, Looker Studio - and whatever else makes the dashboard dance Obsessed with metrics but not married to them - you know the difference between a signal and a stat You’ve scaled spends, sliced audiences and survived multiple attribution wars You get what good creative can do and you know how to brief it to work harder You like clean data, messy brainstorms and the rush of figuring it out together What we offer: The chance to help build brands that don’t play safe A seat at the table (and the whiteboard) from day one Wild ideas backed by wild data Smart, slightly rogue teammates who care more about impact than awards Think this is your kind of gig? Drop us a line at prerna@bhaiholdings.in with your portfolio, proof of performance, and a short note on what you’d love to build with us. Show more Show less