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Radancy
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Performance Media Specialist

Performance Media Specialist

Radancy

2 - 5 years

5 - 9 Lacs

bengaluru

Posted:6 days ago| Platform:

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Skills Required

digital media ppc technology management bidding analytical social media sem competitive intelligence management microsoft

Work Mode

Work from Office

Job Type

Full Time

Job Description

Does using technology and data to solve problems and deliver results excite you? Are you both a creative and qualitative thinker? we're looking for an analytical individual with an interest in programmatic and performance (SEM/Display/Social) media to help us build, measure, and optimize our campaigns to successfully meet client objectives for some of the most we'll-known Fortune 500 companies in the world.

Day-to-Day:

Own the optimization and management of campaigns within our proprietary programmatic jobs platform and PPC channels: Google Ads, Microsoft Ads, Programmatic DSPs (DV360, Trade desk) and social to scale and achieve/exceed KPI targets for clients.
Create, categorize and refine keyword lists and programmatic campaign structures as we'll as strategies to create a comprehensive campaign that drives qualified applicants.
Implement successful bidding strategies and effective keyword management.
Manage campaigns to clients weekly and monthly budget and conversion goals

Analysis:

Identify opportunities to grow and scale cross-channel marketing for clients.
Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
Develop and run experiments to improve account performance.
Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics

Collaboration:

Work closely with cross-functional teams to communicate campaign strategy, progress and results
Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations.

Qualifications

Relevant recent experience with proven understanding of the digital media space.
Experience with PPC, specifically Google Ads and Facebook/LinkedIn Ads, as we'll as programmatic DSPs. Google Ads Certification a plus
Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams
Experience managing large monthly budgets
Strong proficiency in Excel (pivot tables, vlookups).
Ability to ascertain the difference between an insight and a data point.
Adequate ability to analyze data and results to optimize and improve campaign performance
Strong communication and teamwork skills.
Highly organized, motivated and a self-starter
High attention to detail, a strong sense of work ownership and high reliability to meet deadlines.

Company Values:

At Radancy, we are dedicated to the core values that guide our work and culture:

Innovative Spirit
Innovation leads the way. We have a rich history of developing and delivering what s new and next while valuing every voice on our team. Together, we're shaping the future and leading the industry forward.
Rewarding Impact
Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people s lives and inspires our team to advance technology with purpose.
Performance Driven
Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
Supportive Teams
Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities.

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Performance Media Specialist