Performance Marketing Specialist (Paid Ads Expert)

Role Overview

As a Performance Marketing Specialist, you’ll be responsible for planning, managing, and optimizing paid media campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Your focus will be on lead generation, conversion tracking, and ensuring our clients see measurable ROI from every campaign.

Key Responsibilities

• Launch, manage, and scale paid ad campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube
• Develop full-funnel strategies for lead generation, retargeting, and audience engagement
• Set up pixels, UTM tracking, Google Tag Manager, and conversion events
• Analyze campaign performance and report on key KPIs such as CPL, ROAS, CTR, and CPA
• Conduct A/B testing on creatives, landing pages, and targeting strategies
• Create and manage remarketing and custom audiences across all ad platforms
• Collaborate with our design and content teams to produce effective ad creatives
• Continuously optimize campaigns based on performance insights and conversion data

Requirements

• Minimum 1 year of hands-on experience running paid campaigns on Google, Meta, and LinkedIn
• Strong grasp of analytics, tracking setups, and performance reporting
• Experience with B2B lead generation, especially in service-based industries
• Familiarity with CRM integration, funnel optimization, and customer journey mapping
• Google Ads and Meta certifications are preferred
• Excellent analytical skills and a results-first mindset

What We Offer

• Competitive pay based on your experience and impact
• Remote flexibility and part-time hours to suit your schedule
• Opportunity to lead campaigns for fast-growing brands
• Access to premium tools and a performance-focused team environment
• A chance to work at an agency where data, creativity, and results go hand in hand

How to Apply

Send your CV along with a short note about one of your most successful campaigns to:

contact@metricsaura.com