Performance Marketing Specialist (Paid Ads Expert)
Role Overview As a Performance Marketing Specialist, you’ll be responsible for planning, managing, and optimizing paid media campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Your focus will be on lead generation, conversion tracking, and ensuring our clients see measurable ROI from every campaign. Key Responsibilities Launch, manage, and scale paid ad campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube Develop full-funnel strategies for lead generation, retargeting, and audience engagement Set up pixels, UTM tracking, Google Tag Manager, and conversion events Analyze campaign performance and report on key KPIs such as CPL, ROAS, CTR, and CPA Conduct A/B testing on creatives, landing pages, and targeting strategies Create and manage remarketing and custom audiences across all ad platforms Collaborate with our design and content teams to produce effective ad creatives Continuously optimize campaigns based on performance insights and conversion data Requirements Minimum 1 year of hands-on experience running paid campaigns on Google, Meta, and LinkedIn Strong grasp of analytics, tracking setups, and performance reporting Experience with B2B lead generation, especially in service-based industries Familiarity with CRM integration, funnel optimization, and customer journey mapping Google Ads and Meta certifications are preferred Excellent analytical skills and a results-first mindset What We Offer Competitive pay based on your experience and impact Remote flexibility and part-time hours to suit your schedule Opportunity to lead campaigns for fast-growing brands Access to premium tools and a performance-focused team environment A chance to work at an agency where data, creativity, and results go hand in hand How to Apply Send your CV along with a short note about one of your most successful campaigns to: 📧 contact@metricsaura.com
