Performance Marketing Specialist (Paid Ads Expert)

Job Description

Job Overview: We are seeking an experienced Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Account based marketing for B2B client. The ideal candidate should have a deep understanding of paid media strategies, audience targeting, A/B testing, and budget management to ensure maximum ROI. Responsibilities: Develop, execute, and optimize paid ad campaigns across various digital platforms. Conduct market research and audience segmentation to improve ad performance. Monitor ad performance metrics, analyze data, and implement necessary adjustments. Collaborate with the content and design teams to create high-performing ad creatives. Stay updated with the latest trends in digital advertising and best practices. Manage and optimize ad budgets to achieve marketing goals. Requirements: 5+ years of experience in performance marketing, PPC, or digital advertising. Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms. Ability to analyze data and generate insights for continuous improvement. Experience in conversion rate optimization (CRO) and A/B testing. Proficiency in Google Analytics, Tag Manager, and tracking tools. Strong communication and problem-solving skills. Should have worked in an agency.