Performance Marketing Specialist

JOB TITLE: Performance Marketing Specialist

Location: Bangalore South.

Experience: 2-5 years

Position Summary:

We are looking for an experienced and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have in-depth knowledge of Google Ads, native advertising, affiliate marketing, and influencer marketing. You will be responsible for driving measurable growth through data-driven strategies, campaign optimization, and innovative marketing initiatives.

Key Responsibilities:

• Campaign Strategy & Execution:
• Develop and implement comprehensive performance marketing strategies across Google Ads, native ads platforms (e.g., Taboola, Outbrain), affiliate programs, and influencer partnerships.
• Plan, execute, and optimize paid campaigns to meet performance KPIs such as ROI, ROAS, CTR, and CPL.
• Google Ads Expertise:
• Manage and optimize campaigns across Search, Display, YouTube, and Shopping Ads.
• Conduct thorough keyword research, create ad copy, and perform A/B testing to enhance campaign performance.
• Native Advertising:
• Plan and execute native ad campaigns to deliver high-quality traffic and conversions.
• Monitor performance metrics and make data-driven adjustments to improve campaign effectiveness.
• Affiliate Marketing:
• Build and manage affiliate networks, ensuring alignment with brand goals.
• Collaborate with affiliates to optimize partnerships and drive incremental sales.
• Influencer Marketing:
• Identify and collaborate with influencers to enhance brand awareness and drive conversions.
• Negotiate contracts, track influencer performance, and measure ROI.
• Analytics & Reporting:
• Track and analyze campaign performance metrics using tools like Google Analytics, Ads Manager, and native ad platforms.
• Generate detailed performance reports and provide actionable insights for continuous improvement.
• Budget Management:
• Allocate and manage campaign budgets efficiently to maximize ROI.
• Monitor spending and ensure campaigns are within budget while achieving target outcomes.
• Stay Updated on Trends:
• Keep up-to-date with the latest trends, tools, and techniques in performance marketing, including algorithm changes and emerging advertising platforms.

Qualifications:

• Experience: 2+ years in performance marketing with hands-on experience in Google Ads, native ads, affiliate marketing, and influencer campaigns.
• Education: Bachelor's degree in Marketing, Business, or a related field.

Skills:

• Strong expertise in Google Ads and native advertising platforms.
• Proficiency in analytics tools like Google Analytics, SEMrush, and AdWords Manager.
• Experience with affiliate management platforms (e.g., CJ Affiliate, Rakuten).
• Knowledge of influencer marketing tools and platforms.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Key Attributes:

• Results-oriented with a proven track record of meeting and exceeding performance goals.
• Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.
• Creative thinker with the ability to develop innovative campaigns.
• Strong negotiation and relationship-building skills.

• Marketing Services

Full-time