Responsibilities: * Manage digital marketing campaigns. * Collaborate with cross-functional teams. * Analyze performance metrics. * Develop SEO strategies. * Create content plans.
JOB TITLE: SEO Specialist Experience: 2-5 years Position Overview: We're seeking a creative, data-driven SEO Specialist who masters the full spectrum of SEO, from on-page optimization and off-page link building to technical audits. You'll craft and optimize content that elevates organic visibility, drives qualified traffic, and fuels lead generation, while ensuring our site architecture and performance meet Google's highest standards. Key Responsibilities: Content Strategy & Planning Perform keyword research and competitive audits to uncover content and link-building opportunities. Develop and maintain an editorial calendar aligned with SEO goals, product launches, and campaigns. Map content to buyer personas and each stage of the funnel. On-Page Optimization Write and optimize meta titles, descriptions, headers, and body copy for target keywords. Implement internal linking strategies and schema markup to boost relevance and rich results. Continuously audit existing content to improve readability, engagement, and search rankings. Off-Page Optimization Plan and execute link-building campaigns: outreach, guest posts, digital PR, and partnerships. Monitor backlink profile, disavow harmful links, and discover high-authority opportunities. Collaborate with influencers, industry publications, and affiliates to amplify content reach. Technical SEO Conduct regular site audits (crawlability, indexation, site speed, mobile performance). Identify and fix technical issues: redirects, broken links, XML sitemaps, robots.txt, hreflang, canonical tags. Work with developers to implement performance improvements (lazy loading, compression, caching). Performance Tracking & Analysis Track organic traffic, rankings, CTR, bounce rate, and conversions using Google Analytics, Search Console, Ahrefs/SEMrush. A/B test headlines, CTAs, and content formats; iterate based on data. Cross-Functional Collaboration Partner with UX/design to ensure SEO-friendly site structure and page templates. Liaise with paid-ads and social teams to amplify top-performing content. Train stakeholders on SEO best practices and emerging trends. Required Qualifications: Bachelor's degree in Marketing, Communications, English, or related field. 35 years of hands-on experience in SEO content strategy, on-page, off-page, and technical SEO. Proven track record of creating content that ranks and earns high-quality backlinks. Expertise with tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog. Familiarity with CMS platforms (WordPress, Drupal) and basic HTML/CSS. Strong analytical skills with the ability to translate audit findings into actionable fixes. Key Attributes: Writing & Editing: Exceptional storytelling, clarity, and attention to detail. SEO Mastery: Deep understanding of modern on-page, off-page, and technical SEO. Research-Driven: Skilled in market, keyword, and backlink research. Technical Acumen: Comfortable diagnosing and prioritizing site-performance issues. Project Management: Ability to juggle multiple SEO initiatives and deadlines. Collaboration: Excellent communicator who thrives in cross-functional teams. Industry Legal Services Employment Type Full-time
JOB TITLE: Performance Marketing Specialist Location: Bangalore South. Experience: 2-5 years Position Summary: We are looking for an experienced and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have in-depth knowledge of Google Ads, native advertising, affiliate marketing, and influencer marketing. You will be responsible for driving measurable growth through data-driven strategies, campaign optimization, and innovative marketing initiatives. Key Responsibilities: Campaign Strategy & Execution: Develop and implement comprehensive performance marketing strategies across Google Ads, native ads platforms (e.g., Taboola, Outbrain), affiliate programs, and influencer partnerships. Plan, execute, and optimize paid campaigns to meet performance KPIs such as ROI, ROAS, CTR, and CPL. Google Ads Expertise: Manage and optimize campaigns across Search, Display, YouTube, and Shopping Ads. Conduct thorough keyword research, create ad copy, and perform A/B testing to enhance campaign performance. Native Advertising: Plan and execute native ad campaigns to deliver high-quality traffic and conversions. Monitor performance metrics and make data-driven adjustments to improve campaign effectiveness. Affiliate Marketing: Build and manage affiliate networks, ensuring alignment with brand goals. Collaborate with affiliates to optimize partnerships and drive incremental sales. Influencer Marketing: Identify and collaborate with influencers to enhance brand awareness and drive conversions. Negotiate contracts, track influencer performance, and measure ROI. Analytics & Reporting: Track and analyze campaign performance metrics using tools like Google Analytics, Ads Manager, and native ad platforms. Generate detailed performance reports and provide actionable insights for continuous improvement. Budget Management: Allocate and manage campaign budgets efficiently to maximize ROI. Monitor spending and ensure campaigns are within budget while achieving target outcomes. Stay Updated on Trends: Keep up-to-date with the latest trends, tools, and techniques in performance marketing, including algorithm changes and emerging advertising platforms. Qualifications: Experience: 2+ years in performance marketing with hands-on experience in Google Ads, native ads, affiliate marketing, and influencer campaigns. Education: Bachelor's degree in Marketing, Business, or a related field. Skills: Strong expertise in Google Ads and native advertising platforms. Proficiency in analytics tools like Google Analytics, SEMrush, and AdWords Manager. Experience with affiliate management platforms (e.g., CJ Affiliate, Rakuten). Knowledge of influencer marketing tools and platforms. Data-driven mindset with strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Key Attributes: Results-oriented with a proven track record of meeting and exceeding performance goals. Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously. Creative thinker with the ability to develop innovative campaigns. Strong negotiation and relationship-building skills. Industry Marketing Services Employment Type Full-time
As a talented Web Copywriter, your role will involve crafting persuasive, engaging, and user-friendly content for websites and digital platforms. You must have the ability to capture attention, communicate value effectively, and drive users to take action while maintaining the unique voice of the brand. Key Responsibilities: - Write, edit, and proofread copy for websites, landing pages, product/service pages, and blogs. - Create compelling calls-to-action (CTAs) to improve conversion rates. - Collaborate with designers, marketers, and SEO specialists to align copy with user experience and business goals. - Conduct keyword research and implement SEO best practices into web copy. - Adapt brand messaging into clear, concise, and audience-friendly content. - Optimize existing website content for clarity, engagement, and search performance. - Stay updated on digital marketing trends, competitor strategies, and web content innovations. Requirements: - Proven experience as a web copywriter, content writer, or similar role. - Exceptional writing, editing, and proofreading skills with strong attention to detail. - Understanding of digital marketing, SEO, and conversion-driven copy. - Ability to simplify complex ideas into user-friendly messaging. - Strong collaboration and communication skills. - Portfolio of published work demonstrating web copy expertise. Preferred Qualifications: - Experience in UX writing, CRO (conversion rate optimization), or advertising copywriting. - Familiarity with CMS platforms (WordPress, Webflow, etc.). - Basic knowledge of analytics tools (Google Analytics, Hotjar, etc.). In addition to the above responsibilities and qualifications, the company offers competitive compensation and growth opportunities in a creative, collaborative work environment. This role also provides you with the opportunity to shape the brand voice and influence digital strategy.,
As a Content Writer/Editor at our company, you will play a crucial role in leading the content creation efforts across various digital platforms and websites. Your primary responsibility will be to craft compelling, SEO-optimized content that aligns with our brand voice and engages our target audience, specifically focusing on the U.S and Australian Markets. - Write, edit, and proofread high-quality content for blogs, web pages, email campaigns, social media, case studies, whitepapers, and video scripts. - Develop and maintain editorial standards, brand tone, and style guidelines. - Collaborate with SEO, strategy, design, and marketing teams for content planning. - Mentor junior content writers to enhance quality and consistency. - Optimize all content for search engines (SEO) and user engagement. - Conduct thorough research to ensure content accuracy and relevance. - Work with subject matter experts to simplify complex ideas into accessible content. - Manage content calendars and meet deadlines for multiple projects. - Analyze content performance and make improvements based on analytics and feedback. - Stay updated on industry trends, digital marketing tactics, and competitor activities. - Masters degree in English, Journalism, Communications, Marketing, or related field. - 2-5 years of professional writing/editing experience, preferably in digital or content marketing. - Strong editorial judgment with exceptional grammar, writing, and editing skills. - Portfolio showcasing published articles, blogs, or branded content. - Deep understanding of SEO, keyword strategies, and content frameworks. - Familiarity with CMS tools (WordPress, Webflow), Google Analytics, and content planning software (e.g., Monday, Hootsuite). - Experience in team management or leading freelancers will be advantageous. - Ability to adapt tone and style for different audiences and platforms, specifically for the U.S and Australian audience. - Detail-oriented with excellent project and time management skills.,
Job Title: HR Generalist Employment Type: Full-Time (Work from Office) Experience: 3 to 6 Years About Us: KaizenQue is a leading digital marketing agency specializing in data-driven and research-backed strategies that help businesses scale and succeed. With a strong emphasis on innovation, performance, and human-centric growth, we empower our team and clients to thrive in a digitally evolving world. Job Overview: We are seeking a dynamic and detail-oriented HR Generalist to manage a wide range of responsibilities including payroll, attendance, employee wellbeing, recruitment, and office administration. The ideal candidate should have 3 to 6 years of experience in HR operations, with a sound understanding of labor laws, HRMS tools, and general administrative procedures. This role is key to ensuring a compliant, organized, and positive work environment. Key Responsibilities: 1. Payroll Management Process monthly payroll with precision and ensure timely salary disbursement. Maintain accurate payroll records in compliance with statutory regulations. Handle bonuses, deductions, and incentives calculations. Liaise with the finance department for seamless payroll processing. 2. Attendance & Leave Management Monitor employee attendance using biometric or software systems. Maintain accurate leave records and resolve discrepancies. Ensure compliance with company leave policies. Provide timely attendance reports and insights to management. 3. Employee Wellbeing & Engagement Design and execute employee wellness and engagement programs. Organize internal events, wellness drives, and team-building activities. Address grievances professionally and foster a supportive work culture. Conduct regular feedback sessions and recommend action points. 4. Recruitment & Onboarding Manage end-to-end hiring processes including sourcing, screening, and onboarding. Conduct interviews and coordinate with department heads for role alignment. Maintain a talent pipeline for current and future hiring needs. Ensure a smooth and structured onboarding experience for all new joiners. 5. Office Administration Oversee daily administrative operations including vendor coordination and office supplies management. Maintain employee and company documentation in a secure and organized manner. Coordinate with facility management for housekeeping, repairs, and maintenance. Ensure compliance with workplace safety, hygiene, and statutory norms. Manage assets, inventory, and procurement processes as per budget and policy. Required Skills & Qualifications: Bachelor’s degree in Human Resources, Business Administration, or a related field. 3 to 6 years of experience in HR and office administration roles. Proficiency in HRMS tools and payroll processing software. Strong understanding of Indian labor laws and compliance procedures. Excellent communication, problem-solving, and organizational skills. High attention to detail and ability to multitask effectively. Ability to maintain confidentiality and handle sensitive information with discretion. What We Offer: Competitive salary and benefits package. Growth opportunities in a dynamic and collaborative work environment. A team that values innovation, transparency, and wellness. A structured yet flexible workplace with a focus on personal and professional development.