Content Writer/Editor

As a Content Writer/Editor at our company, you will play a crucial role in leading the content creation efforts across various digital platforms and websites. Your primary responsibility will be to craft compelling, SEO-optimized content that aligns with our brand voice and engages our target audience, specifically focusing on the U.S and Australian Markets. - Write, edit, and proofread high-quality content for blogs, web pages, email campaigns, social media, case studies, whitepapers, and video scripts. - Develop and maintain editorial standards, brand tone, and style guidelines. - Collaborate with SEO, strategy, design, and marketing teams for content planning. - Mentor junior content writers to enhance quality and consistency. - Optimize all content for search engines (SEO) and user engagement. - Conduct thorough research to ensure content accuracy and relevance. - Work with subject matter experts to simplify complex ideas into accessible content. - Manage content calendars and meet deadlines for multiple projects. - Analyze content performance and make improvements based on analytics and feedback. - Stay updated on industry trends, digital marketing tactics, and competitor activities. - Masters degree in English, Journalism, Communications, Marketing, or related field. - 2-5 years of professional writing/editing experience, preferably in digital or content marketing. - Strong editorial judgment with exceptional grammar, writing, and editing skills. - Portfolio showcasing published articles, blogs, or branded content. - Deep understanding of SEO, keyword strategies, and content frameworks. - Familiarity with CMS tools (WordPress, Webflow), Google Analytics, and content planning software (e.g., Monday, Hootsuite). - Experience in team management or leading freelancers will be advantageous. - Ability to adapt tone and style for different audiences and platforms, specifically for the U.S and Australian audience. - Detail-oriented with excellent project and time management skills.,