Performance Marketing Specialist

As a Sr. Copywriter at Anderson Technology Pvt Ltd located near Ecospace in Kolkata, you will be part of the dynamic team at Andreal, a company that specializes in transforming brand communication into captivating collateral. At Andreal, we focus on creating unique brand identities and offer a wide range of design and content solutions across various media platforms. Your role as a Sr. Copywriter will involve collaborating with cross-functional teams to develop and execute digital marketing campaigns, with a focus on SEM, display, and social media advertising. You will be responsible for managing customer service interactions, optimizing marketing campaigns, and analyzing performance metrics to refine strategies and drive sales initiatives. To excel in this role, you should have proven experience in managing and optimizing Google Ads campaigns, proficiency in using Facebook Ads Manager for social media advertising, and a strong understanding of Google Analytics for measuring campaign performance. Your expertise in SEM practices, Conversion Rate Optimization (CRO) techniques, and Display Advertising tactics will be crucial in enhancing online visibility and promoting brand awareness effectively. Additionally, your responsibilities will include developing and monitoring campaign budgets, conducting market analysis to identify growth opportunities, and implementing advanced analytics techniques to measure key performance metrics. By staying updated with the latest trends and best practices in online marketing, you will be able to optimize marketing campaigns based on data-driven insights to boost ROI and engagement effectively. If you are passionate about creating impactful marketing communication and have a keen eye for detail, this role as a Sr. Copywriter at Anderson Technology Pvt Ltd offers an exciting opportunity to contribute to the success of brands across print, audiovisual, and digital media platforms.,