Performance Marketing Specialist (Amazon ads)

Talasha has been mandated to hire a Performance Marketing Specialist (Amazon Advertising) for a direct to consumer brand that provides games for kids & adults alike, with the objective of bridging generations through innovative play & family time. Their portfolio includes board games, card games, arts & crafts, puzzles & toys. This is a crucial role to own amazon marketing & requires amazon marketers from the toys & games category Responsibilities - Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies Execute & optimise the amazon PPC campaigns Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc Deliver the ROI/ROAS targets & own the performance marketing P&L Study competitor strategy & advertising benchmarks Good to have - At Least 2 years experience in amazon advertising (AMS) Prior experience in toys & games category Data driven & strong analytical skills Prior startup experience CTC - Upto Rs.10 Lakhs (Based on last drawn) Location - Prabha Devi, Mumbai Show more Show less