Performance Marketing & SEO Executive

Key Responsibilities:-

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and other digital platforms.
• Create targeted campaigns for luxury furniture products, categories, and collections.
• Monitor campaign performance daily (CPC, CTR, ROAS, conversions, leads).
• A/B test creatives, landing pages, audience sets, and ad formats.
• Optimize campaigns to improve lead quality and reduce acquisition cost.
• Manage remarketing and retargeting strategies to increase conversion.
• Coordinate with the design team to create high-performing ad creatives and videos.

SEO (Search Engine Optimization)

• Conduct keyword research for furniture products, categories, and buyer intent.
• Optimize website content, product pages, and blogs for higher rankings.
• Improve on-page SEO elements (meta tags, URLs, headings, alt text, schema markup).
• Perform off-page SEO activities including backlink building and directory submissions.
• Monitor website performance using Google Search Console & Google Analytics.
• Ensure technical SEO best practices for faster loading and improved user experience.

Website & Content Optimization

• Collaborate with content writers for SEO-friendly blogs and product descriptions.
• Optimize landing pages for performance campaigns and organic traffic.
• Suggest UI/UX improvements to increase conversions on product and category pages.

Analytics & Reporting

• Track and analyze performance metrics using GA4, Ads Manager, and SEMrush/Ahrefs.
• Prepare weekly & monthly reports on campaign results, traffic, rankings, and leads.
• Recommend data-driven strategies for continuous improvement.
  

Desired Candidate Profile:-

• Strong knowledge of

  Google Ads, Meta Ads, SEO Tools, GA4, Search Console, SEMrush/Ahrefs

  .
• Good understanding of performance metrics (CPA, ROAS, CTR, CPL).
• Ability to create and optimize landing pages.
• Strong analytical and problem-solving skills.
• Knowledge of digital trends in the

  furniture & interior design industry

  .