Performance Marketing / Media Planning - Meta/ Google

As a Performance Media Planner / Performance Marketing / Media Planning, your role will involve strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. Your contribution will be crucial in driving results for both clients and internal brands. Key Responsibilities: - Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads. - Collaborate closely with the creative and strategy teams to develop high-performing campaigns. - Monitor campaign performance daily and optimize for conversions, ROAS, and CPL. - Conduct A/B testing on creatives, audience segments, and landing pages. - Generate campaign performance reports and insights utilizing analytics tools. - Keep abreast of trends and updates in digital advertising platforms. Qualifications Required: - 2-3 years of experience in running Meta & Google Ads campaigns. - Profound understanding of paid media KPIs such as CTR, ROAS, CPC, CPL, etc. - Proficiency in tools like Meta Ads Manager, Google Ads, and Google Analytics. - Data-driven mindset with a sharp focus on campaign insights and optimizations. - Ability to handle multiple campaigns across various industries or verticals. Additional Details: Experience with remarketing, lookalike audiences, and funnel-based targeting will be considered a bonus. Experience working in a creative/digital agency environment is advantageous. Possession of certification in Google Ads or Meta Blueprint will be a plus.,