Performance Marketing Manager (Meta & Google)

Company Description

IO Digital is a global leader in delivering and outsourcing omnichannel customer experience management. We connect some of the world’s most respected brands with their customers through customer care, technical support, customer acquisition, digital solutions, analytics, and back-office services. Our specialized services ensure consistent and measurable results for our clients, enhancing their customer interactions and business outcomes.

Role Description

This is a full-time, on-site role for a Performance Marketing Manager based in New Delhi. The Performance Marketing Manager will be responsible for managing and optimizing our Meta and Google advertising campaigns. Day-to-day tasks include developing and executing campaign strategies, analyzing performance metrics, conducting keyword research, managing ad budgets, and creating performance reports. The role also involves collaborating with various teams to align marketing campaigns with overall business objectives.

Qualifications

• Experience in managing Meta (Facebook, Instagram) and Google Ads campaigns
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Skilled in keyword research, ad copywriting, and A/B testing
• Proficiency in using analytics tools such as Google Analytics
• Excellent project management and organizational skills
• Ability to work effectively in a team and communicate with stakeholders
• Bachelor’s degree in Marketing, Business, or related field
• Experience in a similar role within the digital marketing industry is a plus