Performance Marketing Manager – D2C Growth
About Aravalii: Aravalii is a contemporary lifestyle brand that fuses India’s rich heritage with modern design across fashion and home. We’re scaling fast, with a loyal customer base and a sharp product edge. If you’re passionate about performance, brand-building, and growing with a D2C rocket ship—read on. The Role: We’re looking for a Performance Marketing Manager to own and scale our paid marketing engine across Meta, Google, and beyond. This is a growth-first role for someone who loves ROAS dashboards, A/B testing, and cracking the code on CAC. You’ll be responsible for acquiring customers profitably, scaling our revenue from ads, and bringing insights that shape brand direction. What You’ll Do: Own the performance marketing funnel—strategy, execution, optimization—across Meta, Google, and other platforms. Manage ₹X lakhs/month in ad spends with strong focus on CAC, ROAS, and LTV. Launch and optimize campaigns, creatives, audiences, and landing pages—daily. Work closely with the creative team to brief, test, and iterate performance-first ads. Build weekly reports, present insights, and recommend actions based on data (not vibes). Collaborate with product, merchandising, and content teams to sync growth and brand. Test new channels (YouTube, Pinterest, Affiliates, etc.) and scale what works. Support in SEO/organic initiatives only if relevant—but this role is paid-first . You Should Have: 3–5 years experience in performance marketing, ideally in D2C: beauty or fashion, or with fast-moving consumer brands. Deep experience with Meta Ads, Google Ads , GA4, and ideally a platform like Triple Whale or Northbeam. Proven track record of driving high-ROAS campaigns. Analytical mindset with strong Excel/Sheets skills (pivot tables, ROAS breakdowns, etc.). Creative judgment: you know when an ad is scroll-stopping vs. meh. Hunger to grow fast and wear multiple hats as needed. Why Aravalii, Why Now: We’re scaling across India and prepping for global expansion. The brand is investing heavily in performance—this is your playground. Lean, fast-moving team. Real ownership. High visibility. Culture that’s ambitious, kind, and allergic to mediocrity.
