Performance Marketing Manager

Role Overview:

Performance Marketing Manager

Key Responsibilities:

1.

• Develop and implement end-to-end performance marketing strategies and Go-To-Market plans for real estate projects.
• Create data-driven digital media plans focused on lead generation, brand visibility, and conversion optimization.
• Manage campaigns across digital channels including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, programmatic platforms, real estate portals, and affiliate networks.
  

2.

• Oversee paid media campaigns, including keyword research, audience targeting, ad copy development, and creative optimization.
• Conduct A/B testing for ad creatives, landing pages, CTAs, audience segments, and communication messaging to improve CPL and conversion rates.
• Optimize campaigns to improve lead quality, reduce acquisition costs, and increase site visits and booking conversions.
  

Lead Generation & Funnel Optimization

• Scale high-quality leads through robust digital funnels and performance strategies.
• Work closely with Sales, CRM, Creative, and Product teams to align marketing performance with sales outcomes.
• Track full-funnel metricsfrom impressions to leads to bookingsensuring measurable and scalable outcomes.
  

Data Analytics, Insights & Reporting

• Track and analyze campaign performance using tools like Google Analytics, GTM, CRM dashboards, etc.
• Measure KPIs including CPL, CPQL, CPA, CTR, ROAS, and revenue contribution to optimize ongoing and future campaigns.
• Prepare weekly/monthly reports with insights and recommendations for management and leadership review.
  

Budget Management

• Plan, allocate, and monitor digital marketing budgets efficiently across multiple projects.
• Optimize spends based on performance metrics, ensuring maximum ROI and adherence to business targets
  

Audience Targeting & Segmentation

• Use first-party data, campaign insights, and audience segmentation to target high-intent buyers.
• Build remarketing funnels and customized journeys to improve conversion and engagement.
  

Cross-Functional Collaboration

• Collaborate with sales teams, creative agencies, property portal partners, and media agencies.
• Coordinate offline activations including property expos, events, channel partner meets, and promotional campaigns for integrated marketing impact.
  

Market Intelligence

• Conduct competitor benchmarking and market research to understand buyer behavior and industry trends.
• Identify new platform opportunities, AI-driven optimization tools, and PropTech solutions to enhance performance.
  

Website, Landing Pages & Content Alignment

• Contribute to landing page development and optimize microsites for lead capture, UX, speed, and overall performance.
• Work closely with UI/UX and content teams to improve messaging and user journey for better conversions.

Required Qualifications & Skills:

• 8 - 12 years of experience in marketing, with a strong focus on performance-driven campaigns in the super luxury sectors.
• Proven experience in managing large-scale paid digital campaigns for lead generation and conversions.
• Strong analytical mindset with the ability to derive insights from performance data and drive decision-making.
• Expertise in Google Ads, Meta Ads, Google Analytics, CRM systems, marketing automation tools, and performance tracking platforms.
• Excellent communication and collaboration skills to work with cross-functional teams and external partners.
• Familiarity with digital + offline marketing channels (events, print media, expos, channel partner networks).
• Strong project management and team coordination capabilities.