Performance Marketing Manager - B2C App (Product Company)

Key Responsibilities

? Paid Acquisition and Growth Marketing

• - Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.
• - Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.
• - Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.

Retention and Engagement

• - Own communication strategies through push notifications, in-app messages, email,
• and SMS using CleverTap (or similar).
• - Leverage behavioral data to personalize and automate lifecycle campaigns for
• activation, engagement, and retention.

? Analytics, Optimization and Performance Tracking

- Analyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).

- Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.

Experience and Qualifications

• ? 5+ years of experience in performance marketing for B2C mobile products.
• ? Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.
• ? Expertise in CleverTap, MoEngage, or similar marketing automation platforms.
• ? Strong analytical and problem-solving skills with experience in A/B testing, cohort
• analysis, and attribution modeling.
• ? Experience working with SQL, Python, or Looker (preferred but not required).
• ? Ability to work cross-functionally with product, engineering, and analytics teams.

• Why Work with our client :

• ?

  Make a Global Impact

  : Shape AI-driven healthcare solutions that transform billions of lives and revolutionize global wellness.
• ?

  Accelerate Your Career

  : Enjoy competitive salaries, growth opportunities, and the chance to take on leadership roles
• ?

  Lead in a High-Growth Environment

  : Own key initiatives, influence company strategy, and drive impactful health projects in a dynamic, fast-paced setting.
• ?

  Collaborate with the Best

  : Work alongside top professionals in AI and healthcare, learn from experts, and contribute to breakthrough innovations.