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Performance Marketing Manager - B2C App (Product Company) Absolute Talent Pvt Ltd

5.0 - 7.0 years

0 Lacs

gurugram, haryana, india

On-site

Key Responsibilities ? Paid Acquisition and Growth Marketing - Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms. - Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization. - Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition. ? Retention and Engagement - Own communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar). - Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention. ? Analytics, Optimizati...

Posted 1 day ago

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