Performance Marketing Head for FMCG Company

10 - 15 years

20 - 25 Lacs

Posted:2 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Description

We are seeking a Performance Marketing Head to lead our marketing initiatives and drive growth for our FMCG company in India. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and a proven track record of managing successful marketing campaigns.

Responsibilities

  • Develop and implement performance marketing strategies to drive growth and achieve sales targets.
  • Manage and optimize digital marketing campaigns across various channels including search, social media, and display.
  • Analyze data and performance metrics to refine marketing strategies and ensure ROI on marketing spend.
  • Collaborate with cross-functional teams to align performance marketing efforts with overall business objectives.
  • Lead a team of marketing professionals, providing guidance and mentorship to enhance their performance.
  • Conduct market research to identify trends and consumer insights that can inform marketing strategies.
  • Stay updated with the latest trends in performance marketing and digital advertising.
  • Manage budgets for performance marketing initiatives and ensure effective allocation of resources.

Skills and Qualifications

  • 10-15 years of experience in performance marketing, preferably in the FMCG sector.
  • Strong understanding of digital marketing channels including SEM, SEO, social media, and email marketing.
  • Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and other performance tracking tools.
  • Experience in managing large marketing budgets and optimizing campaigns for maximum ROI.
  • Ability to analyze complex data and derive actionable insights.
  • Strong leadership skills with experience in managing and developing teams.
  • Excellent communication and presentation skills, with the ability to convey marketing strategies to stakeholders.
  • Familiarity with CRM systems and marketing automation tools.

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