Performance Marketing Head for FMCG Company

Description

We are seeking a Performance Marketing Head to lead our marketing initiatives and drive growth for our FMCG company in India. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and a proven track record of managing successful marketing campaigns.

Responsibilities

• Develop and implement performance marketing strategies to drive growth and achieve sales targets.
• Manage and optimize digital marketing campaigns across various channels including search, social media, and display.
• Analyze data and performance metrics to refine marketing strategies and ensure ROI on marketing spend.
• Collaborate with cross-functional teams to align performance marketing efforts with overall business objectives.
• Lead a team of marketing professionals, providing guidance and mentorship to enhance their performance.
• Conduct market research to identify trends and consumer insights that can inform marketing strategies.
• Stay updated with the latest trends in performance marketing and digital advertising.
• Manage budgets for performance marketing initiatives and ensure effective allocation of resources.

Skills and Qualifications

• 10-15 years of experience in performance marketing, preferably in the FMCG sector.
• Strong understanding of digital marketing channels including SEM, SEO, social media, and email marketing.
• Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and other performance tracking tools.
• Experience in managing large marketing budgets and optimizing campaigns for maximum ROI.
• Ability to analyze complex data and derive actionable insights.
• Strong leadership skills with experience in managing and developing teams.
• Excellent communication and presentation skills, with the ability to convey marketing strategies to stakeholders.
• Familiarity with CRM systems and marketing automation tools.