Performance Marketing Executive [Remote]

About White Path:

White Path, founded in 2022, is a fast-growing digital marketing agency dedicated to helping brands scale and achieve maximum ROI through innovative, data-driven strategies. We work with startups backed by the biggest VCs and even publicly listed companies, assisting them on their growth journey. Our team is young, dynamic, and passionate, using the latest technologies and creative ideas to drive success. We’ve successfully helped 45+ brands worldwide across sectors like Edtech, E-commerce, Fintech, Healthtech, SaaS, and B2B.

What You’ll Do:

• Manage Google Ads & Facebook Ads accounts to achieve client goals.
• Analyze campaign data using tools like Google Analytics and Microsoft Clarity, creating experiments to optimize performance.
• Track and report campaign performance metrics and other KPIs.
• Collaborate on creative ideation for ad creatives and video content.
• Monitor monthly campaign spend and plan for upcoming months.
• Lead client calls, presenting data insights and performance updates.
• Coordinate with team members using Slack and project management tools to ensure seamless execution.

What You’ll Need:

• At least 1 year experience managing Google Ads and Facebook Ads campaigns
• Strong written and verbal communication skills.
• Creative thinker with a passion for continuous learning and staying updated with industry trends.
• Strong analytical skills to break down data and derive actionable insights.
• Ability to take ownership of projects and ensure their successful execution.
• Excellent attention to detail and ability to prioritize tasks.

Why You Need to Join Us:

• Work directly with the founder and gain exposure to the exciting growth journey of White Path.
• Opportunity to move into senior roles and lead your own team as you grow with the company.
• Maximum practical exposure and learning, with opportunities to work on high-impact campaigns.
• Flexible remote working environment.
• Competitive benefits, goodies, and other perks.
• A positive work culture that promotes work-life balance and fosters personal and professional growth.