Performance Marketing Executive

We are seeking a results-driven Performance Marketing Executive with proven experience in the real estate industry. You will be responsible for driving lead generation and optimizing digital ad campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn. Your goal will be to generate high-quality real estate leads at the lowest CPL.

Key Responsibilities:

• Strategize, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn
• Set up and manage lead-generation campaigns tailored for the real estate sector (residential, commercial, or luxury)
• Perform A/B testing on creatives, audiences, and landing pages to improve ROI
• Collaborate with content and design teams to create compelling ad copies and creatives
• Monitor and optimize budgets and bidding strategies for maximum lead output
• Track KPIs such as CTR, CPL, Conversion Rate, and ROAS
• Report performance insights and recommend data-backed strategies to improve results
• Stay updated with trends in real estate marketing and advertising tools

Required Skills:

• 2+ years of performance marketing experience specifically in the real estate industry
• Strong command of Meta Ads Manager, Google Ads (Search, Display, YouTube), and LinkedIn Ads
• Proficient in Google Analytics, GTM, and lead tracking tools
• Experience in landing page optimization and funnel performance
• Ability to handle multiple campaigns with varied real estate projects

Good to Have:

• Understanding of CRM tools like HubSpot or Zoho
• Experience with WhatsApp automation or chatbot integrations for real estate leads
• Familiarity with regional real estate market behavior and buyer personas

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home