Performance Marketing Executive

Role : Performance Marketing Executive

Company : EKO

Location: T- Hub Knowledge City, Hyderabad (Hybrid)

Type: Full-time

Department: Growth & Marketing

CTC: ?20,00025,000 per month (based on experience & fit)

About EKO

EKO is building a zero-plastic, sustainability-focused commerce ecosystem. We are creating a new-age retail model driven by conscious consumption, strong brand partnerships, and local-first distribution. We are looking for a Performance Marketing Executive who can scale our user acquisition and drive measurable growth through data-backed marketing.

Role Overview

The Performance Marketing Executive will be responsible for planning, executing, and optimizing paid campaigns across digital platforms. You will closely work with the design, product, and strategy teams to build high-performing funnels and improve ROI month over month.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and other digital platforms
• Manage and monitor budgets, bidding strategies, and daily campaign performance
• Conduct A/B tests on ad creatives, copy, audiences, and landing pages
• Build performance dashboards and deliver weekly reports on key metrics
• Analyze campaign data to improve CAC, CPA, ROAS, and overall funnel efficiency
• Collaborate with designers and content teams to develop effective ad creatives
• Drive app installs, conversions, and repeat users using performance-led strategies
• Implement retargeting and remarketing campaigns to increase retention
• Stay updated with digital marketing trends, platform updates, and best practices

Requirements

• 12 years of hands-on experience in performance marketing or paid ads
• Strong understanding of CAC, CPA, ROAS, funnels, attribution, and audience segmentation
• Proficiency in Meta Ads Manager and/or Google Ads
• Analytical mindset with strong command over Excel/Sheets and dashboards
• Ability to work in a fast-paced startup environment with high ownership
• Bonus: Experience in e-commerce or app-based growth
• Bonus: Certifications in Meta Ads or Google Ads

What We're Looking For

• Someone who thinks analytically and executes fast
• A self-driven individual who can take ownership and solve problems
• Comfortable with experiments, data, and optimizing for outcomes
• Someone aligned with EKO's mission of sustainability