Performance Marketing Executive

Key Responsibilities:

• Plan, execute, and optimize performance digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms
• Manage budgets effectively to achieve maximum ROI
• Conduct in-depth keyword research, audience segmentation, and A/B testing for ad creatives, landing pages, and targeting
• Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.), making real-time adjustments to enhance results
• Stay updated on industry trends, algorithm updates, and best practices to improve campaign performance
• Collaborate with the creative team to develop compelling ad copies and visuals
• Generate performance reports and insights, providing recommendations for continuous optimization

Requirements:

• 2+ years of experience in performance marketing or paid media advertising
• Hands-on expertise in Google Ads, Meta Ads, and programmatic advertising
• Strong analytical skills and experience using Google Analytics, Facebook Business Manager, and data visualization tools
• Proficiency in budgeting, bid strategies, and audience targeting
• Experience in e-commerce, lead generation, or B2B digital marketing campaigns is a plus
• Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) is an advantage
• Ability to work in a fast-paced environment and adapt to evolving trends

What We Offer:

• A dynamic work environment with data-driven and creative minds.
• Growth opportunities with exposure to multi-industry digital campaigns.
• Competitive salary and performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Bhandup West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Please share your expected and current CTC

Experience:

• Performance Marketing: 1 year (Preferred)

Work Location: In person