Performance Marketing Associate

About:

Vedam School of Technology

Key Roles & Responsibilities

1. Campaign Management & Execution

• Plan, set up, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital channels.
  
• Track daily performance metrics to ensure campaigns meet KPIs such as CPL, CTR, and ROAS.
  
• Execute A/B tests on creatives, ad copies, and audiences to optimize campaign performance.
  

2. SEO Strategy & Execution

• Conduct keyword research, competitor analysis, and content gap analysis to improve search visibility.
  
• Optimize website pages, blogs, and landing pages for on-page SEO.
  
• Work with content and tech teams to implement technical SEO improvements (site speed, indexing, structured data, etc.).
  
• Track organic rankings, impressions, and traffic using tools like Google Search Console, Ahrefs, or SEMrush.
  
• Develop and execute link-building strategies where required.

3. Performance Tracking & Reporting

• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.
  
• Prepare weekly/monthly performance reports highlighting insights, trends, and opportunities for improvement.
  

4. Budgeting & Optimization

• Manage and allocate campaign budgets effectively to maximize ROI.
  
• Identify underperforming campaigns and suggest actionable optimization strategies.
  

5. Collaboration & Strategy

• Work closely with the growth and brand teams to develop ad creatives that align with campaign goals.
  
• Collaborate with the product and marketing teams to plan seasonal and strategic campaigns.
  
• Stay up to date with the latest trends, tools, and best practices in digital marketing.
  

Requirements

Education & Experience

• Bachelor’s degree in Engineering or any related field.
• 2–4 years of hands-on experience in running paid campaigns (Google Ads, Meta Ads essential).
  

Skills & Tools

• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics.
• Experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, or Moz.
• Strong analytical and Excel/Google Sheets skills.
• Understanding of marketing funnels, lead generation, and attribution models.
• Experience with marketing automation or CRM tools is a plus.
  

Mindset & Personality

• Data-driven thinker with a creative problem-solving approach.
• Strong attention to detail and ability to work in fast-paced environments.
• Eager to learn, experiment, and grow in the field of performance marketing.