Performance Marketing Associate

RequirementsGraduate in any disciple, certification on Google Analytics and other direct marketing with marketing or linguistics and creative disciplines preferred1-3 years of overall professional experience.Strong creative & soft skills combined with an affinity for data.Proven experience managing customer acquisition efforts in paid channels with quantifiable results.Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing Automation, website analytics.B2B/SaaS product experience would be a big plus.Highly organised and autonomous, but also collaborative and able to work cross-functionally.Ability to make decisions in a changing environment, anticipate future needs and drive results.ResponsibilitiesDevelop a deep understanding and knowledge of peopleHums product, audiences & buyer personasLeverage paid channels to drive top funnel, lead velocity and MQL conversionsUse data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimisation recommendations across the buyers journeyExplore new channels for customer acquisition for peopleHum.Measure, track and report on performance marketing efforts through structured dashboardsLead, motivate, mentor, and grow the performance marketing function within the marketing team