Performance Marketer

NV Infra

3 - 5 years

3 - 8 Lacs

chennai

Posted:1 month ago| Platform:

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Skills Required

performance marketing google analytics a/b testing campaign optimization roas lead generation campaigns. paid marketing google ads cpa sales funnel understanding ctr optimization meta ads cpl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Performance Marketer :

We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs.

Key Responsibilities:

Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube.
Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations.
Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates.
Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages.
Conduct A/B testing for creatives, targeting, and messaging to maximize ROI.
Work closely with the sales/enrollment team to ensure lead quality and conversion alignment.
Create weekly/monthly performance reports and provide insights for continuous improvement.

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