3 Ctr Optimization Jobs

At Times Internet, you have the opportunity to be a part of a team that creates premium digital products aimed at simplifying and enriching the daily lives of individuals. As India's largest digital products company, we cater to a diverse range of categories including news, entertainment, marketplaces, and transactions. Our portfolio boasts of several market-leading and iconic brands such as TOI, ET, Indiatimes, NBT, ET Money, TechGig, and Cricbuzz, all designed to connect you with your interests and aspirations. We are constantly exploring new avenues and technologies to empower people in making the most out of each day. Join us at Times Internet to embark on a career driven by purpose and passion. Timesofindia.com, a part of our digital ecosystem, stands as India's premier English news publisher, playing a pivotal role in informing and engaging individuals to foster progress at both local and national levels. Providing the latest news, analysis, and videos spanning current affairs, business, entertainment, sports, lifestyle, and culture, TOI is at the forefront of delivering content that matters. As a part of our team, you will be responsible for identifying pertinent articles, collaborating with the editorial team, and optimizing content based on data insights and user behavior. Key Responsibilities: - Curate and select articles independently for various sections on TOI. - Enhance the Click-Through Rate (CTR) for TOI content through strategic selection and placement. - Provide valuable inputs to the editorial team and offer constructive feedback to elevate content quality. - Utilize data and user behavior analysis to enhance content performance and CTR. Skills, Experience & Expertise: - Demonstrated experience in content management focusing on optimizing CTR strategies. - Proficiency in analyzing performance metrics and leveraging data-driven insights to enhance CTR. - Strong grasp of audience engagement techniques and user behavior. - Excellent written and verbal communication skills with the ability to craft engaging and impactful content. - Effective multitasking abilities with keen attention to detail. - Experience in collaborating with editorial, marketing, and product teams to align content strategies with business objectives. Eligibility: - Minimum of 2-3 years of experience in content management or a related role, with hands-on experience in CTR management. - Graduate degree is a must. - Strong communication and content creation skills. - Willingness to work in rotational shifts if required. - Prior experience in improving CTR performance for digital platforms is advantageous. The ideal candidate should exhibit exceptional communication skills, analytical capabilities, and a proactive approach to content management. Location: Noida Required Experience: 2-3 years,

At Times Internet, the focus is on creating premium digital products that simplify and elevate the everyday experiences of individuals. As India's leading digital products company, we cover a wide spectrum of categories including news, entertainment, marketplaces, and transactions. Our array of products, such as TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, and more, are not only market leaders but also synonymous with excellence. We are constantly exploring new avenues to introduce innovative products, ideas, and technologies that empower individuals to maximize their daily potential. Embark on a fulfilling and purposeful career journey with Times Internet. Timesofindia.com stands as India's foremost and most impactful English news publisher. We are dedicated to informing and actively involving our audience to steer progress at both local and national levels. Our platform delivers the latest news, insightful analysis, and engaging videos covering a wide array of topics including current affairs, business, entertainment, sports, lifestyle, and culture. The role at hand entails identifying pertinent articles, collaborating with the editorial team, and optimizing content based on data analytics and user interactions. Key responsibilities encompass: - Curating and selecting articles across various sections of TOI autonomously. - Enhancing Click-Through Rate (CTR) for TOI's content through strategic curation and placement. - Offering valuable insights to the editorial team and providing feedback to enrich content quality. - Utilizing data analysis and user behavior insights to enhance content performance and CTR. Skills, Experience & Competencies - Demonstrated proficiency in content management with a primary emphasis on optimizing CTR strategies. - Adept at analyzing performance metrics and leveraging data-driven insights to enhance CTR. - Sound understanding of audience engagement methodologies and user behavior dynamics. - Exceptional written and verbal communication skills, with a knack for creating compelling and impactful content. - Capable of managing multiple projects concurrently while upholding meticulous attention to detail. - Experience in collaborating with editorial, marketing, and product teams to align content strategies with overarching business objectives. Eligibility Criteria - Minimum 2-3 years of experience in content management or a similar capacity, with practical exposure to CTR management. - Possession of a bachelor's degree. - Proficient communication and content creation abilities. - Flexibility to work in rotational shifts if necessitated. - Previous experience in overseeing CTR performance for digital platforms is advantageous. The ideal candidate would embody exceptional communication skills, analytical acumen, and a proactive stance towards content management. Location: Noida Required Experience: 2-3 years,

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.