Performance Marketer

Job Title: Assistant Manager – Performance Marketing

Location: Jaipur, Rajasthan

Experience: 2-5 Years ( in Meta and Google Ads, budget optimization, & Lead

generation)

Employment Type: Full-Time, WFO

Job Overview:

We’re seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience in creating and executing performance-driven strategies for both lead generation and e-commerce clients.

Key Responsibilities:

 Plan, execute, and optimize digital marketing campaigns for lead generation and e-commerce across Google Ads, Meta Ads, and other relevant platforms.

 Develop and manage paid media strategies, including keyword research, audience

segmentation, and budget allocation.

 Craft compelling ad copy, creatives, and landing pages to maximize conversions.

 Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign

performance and user behavior.

 Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.

 Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.

 Collaborate with the design team to create engaging visuals for ads.

 Provide regular performance reports with insights and recommendations.

 Stay updated with industry trends and best practices to continuously improve campaign

results.

Requirements:

 Proven experience in managing performance marketing campaigns for both lead generation and e-commerce clients.

 Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.

 Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager,

and Meta Pixel.

 Familiarity with conversion tracking, UTM parameters, and attribution modeling.

 Ability to interpret data and translate insights into actionable strategies.

 Excellent communication and collaboration skills.

 Experience with tools like Excel/Google Sheets for data analysis.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹800,000.00 per year

Application Question(s):

• Do you have hands on experience with Meta and Google Ads, budget optimization, & Lead generation ?
• Are you proficient in tools like Google Analytics, Google Tag Manager, and Meta Pixel?
• What's your Current designation?
• Notice period?
• What's your current and expected ctc?

Experience:

• Performance marketing: 2 years (Required)

Location:

• Mansarovar, Jaipur, Rajasthan (Required)

Work Location: In person