Performance Marketer

About Us:

Hardoll Enterprises is a fast‑growing leader in solar lighting solutions—powering streets, gardens, and homes across India with sustainable, high‑quality products for the past 10 years. We believe in innovation, excellence, and making renewable energy accessible for all.

Role Overview:

Performance Marketer

Key Responsibilities:

• Develop, launch and manage end‑to‑end performance campaigns (PPC, social ads, retargeting)
• Analyze campaign performance (CPL, CPA, ROAS, LTV) and implement continuous A/B tests
• Optimize bidding, creatives, and audience segments to hit monthly KPIs
• Collaborate with creative, content and analytics teams to craft high‑impact ad assets
• Build dashboards and reports for leadership, providing actionable insights
• Stay on top of industry trends, platform updates, and emerging ad formats

What We’re Looking For:

• 3+ years of hands‑on performance marketing experience (e‑commerce or D2C preferred)
• Proven track record in scaling Google Ads and Meta Ads with strong ROI
• Expertise in analytics tools (Google Analytics, Facebook Analytics, etc.) and Excel/Looker/Tableau
• Solid understanding of funnel metrics, attribution modeling, and conversion tracking
• Excellent communication skills and a test‑and‑learn mindset
• Passion for renewable energy and sustainability is a plus!