Performance & Growth Marketing Lead

Job Title: Performance & Growth Marketing Lead (D2C)

Location: In-Office (Nagpur)

Reporting To: VP & CEO

Role Summary :

We’re looking for a results-driven D2C Marketing Lead to scale our digital revenue through high-performance growth strategies. You’ll lead funnel development, performance marketing, landing page optimization, and team growth—aimed at accelerating direct-to-consumer business.

Key Responsibilities

· Design and optimize full-funnel D2C journeys (TOFU to BOFU)

· Execute data-driven ad campaigns across Meta, Google & others

· Build and optimize high-converting landing pages

· Drive down CAC and boost ROAS

· Lead product research and creative testing

· Manage retargeting and remarketing strategies

· Mentor and grow the D2C marketing team

Requirements

· 2–5 years of experience in D2C performance/growth marketing

· Proven record of driving ₹1 Cr+ revenue via digital campaigns

· Strong grasp of landing page CRO, funnel analytics & ad hook strategy

· Hands-on with Shopify, Page Builders, Meta Ads & GA4

· Creative and analytical mindset with eye for design and consumer behavior

Key KPIs

· D2C Revenue Growth

· Return on Ad Spend (ROAS)

· Customer Acquisition Cost (CAC)

· Landing Page Conversion Rate

· Retargeting Revenue