Partnerships and Community Manager

About PlayShifu:

PlayShifu is one of the fastest growing technology startups, creating educational toys that spark the imagination of children worldwide. Our award-winning products often evoke the thought, “I wish I had them in my childhood.” We rapidly expand our brand across multiple geographies and marketing channels to reach more customers. If you thrive on growth, creativity, and daily challenges, we invite you to join us!

About the Team:

The PlayShifu marketing team is the driving force behind our brand’s establishment and ongoing success. We are a blend of creative, high-energy, and collaborative individuals who are always bubbling with new ideas and constantly experimenting. Our team balances analytical and innovative thinking, and we are passionate about our work!

Role & Responsibilities:

• Develop and execute integrated strategies to drive brand awareness, grow the PlayShifu community (across social media, WhatsApp, etc.), and secure high-impact partnerships with influencers, brands, and companies.
• Identify, negotiate, and manage end-to-end partnerships, including contract finalisation, campaign alignment, content delivery, and offline/online event execution.
• Collaborate with the brand team to design monthly campaigns (product launches, seasonal activations) and integrate community-driven content into marketing initiatives.
• Act as the primary community liaison, fostering engagement through contests, events, and activations while gathering insights to inform product/marketing strategies.
• Lead joint marketing efforts with partners, including co-branded campaigns and cross-promotional activities, to amplify reach and loyalty.
• Track and analyze the performance of partnerships and community initiatives, providing data-driven recommendations for optimisation.

What We Are Looking For:

• 2+ years of experience in executing high-impact strategic partnerships and an engaged community.
• Deep understanding of social media, influencer trends, partnership models, and online community dynamics.
• Keen eye for aesthetics and detail.
• Creative thinker with strong problem-solving skills.
• Excellent written and verbal communication skills.
• Team player who thrives in a fast-paced startup environment.
• Openness to constructive criticism and feedback.
• Nimble & street smart to execute offline events.

What We Offer:

• Compensation above market standards.
• Opportunity to promote innovative, globally recognized products designed and built in India.
• Work with a highly skilled, motivated, and passionate team.
• Engage with a global audience.
• Enjoy a fully stocked kitchen, team events, happy hours, and more.
• Comprehensive medical insurance for you and your dependent family members.

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Application Question(s):

• Are you comfortable working in an on-site setting?
• Have you executed any campaigns for a brand, platform, or category? If yes, please share relevant links or examples (social posts, articles, case studies, etc.)
• Have you managed any communities (online or offline)? If yes, please share links or resources that reflect your role and contributions.
• What is your current CTC?
• What is your expected CTC?

Work Location: In person