As the Partner Trading Analytics, you will:
1.Strategic Leadership
a.Stay ahead of the latest trends in the media landscape and their implications to inform and refine buying strategies across all media channels. b.Lead the development of trading strategies that align with client goals and market opportunities. c.Contribute to thought leadership by creating POVs, whitepapers, and insights on the evolving media landscape. 2.Data Analysis & Insights a.Lead data analysis efforts to provide actionable insights and strategic input for trading projects. b.Deliver high-quality client deliverables, including viewership and competition analysis, trading reports, and reviews. c.Collaborate with internal teams to identify and deliver media insights that improve business outcomes for clients.
3.Stakeholder Management
a.Build and maintain strong relationships with clients, acting as a trusted advisor on media trading and analytics. b.Manage stakeholders at the client media end, ensuring alignment and satisfaction.
4.Team Collaboration & Mentorship
a.Serve as the go-to expert for teams on the media landscape, providing guidance and mentorship. b.Work closely with cross-functional teams to drive innovation and deliver results.
5.Tools & Technology
a.Utilize industry-leading tools and software for planning, audience research, and measurement, such as BARC, Yumi, IRS, TGI, and MAP, to develop impactful media solutions. Key Focus Areas
1.Strategic Impact
a.Media Trading Efficiency: Track & plan improvement in inflation efficiency on TV b.Market Insights: Deliver actionable insights or reports that directly influence client strategies or trading decisions. c.JBP management of Trading partners: Track & recourse partner JBPs to help improve client outcomes.
2.Client Success
a.Client Deliverables: Ensure 100% on-time delivery of all client-facing reports, insights, and trading reviews. 3.Data & Analytics Excellence: a.Tool Utilization: Achieve adoption of advanced analytics tools & automation to enhance decision-making. b.Data-Driven Decisions: Demonstrate instances per quarter where data-driven insights directly lead to measurable improvements in trading outcomes.
4.Team Leadership & Collaboration
a.Cross-Functional Collaboration: Successfully lead or participate in cross-functional projects per quarter, ensuring alignment with broader organizational goals.
5.Financial Performance
a.Cost Savings: Identify recovery from long tail partners that result in cost savings annually.
6.Thought Leadership
a.ndustry Contributions: Publish internal whitepapers, POVs, or case studies to position the team as a leader in trading & landscape analytics.
7.Operational Excellence
a.Process Optimization: Identify and implement process improvements to streamline trading analytics workflows.
What youll bring:
To excel in this role, you should have: oExpertise in Media Analytics: Proficiency in industry software and tools for planning, audience research, and measurement. oAnalytical Skills: Strong ability to analyze and evaluate data, with attention to detail and accuracy in output. oStakeholder Management: Proven experience in managing client relationships and internal stakeholders effectively. oCommunication & Presentation Skills: Excellent interpersonal communication and presentation skills, with the ability to influence and persuade. oTime Management: Strong organizational skills with the ability to handle multiple projects simultaneously. oProactiveness & Innovation: A proactive mindset with a passion for innovation and problem-solving.
