Pardot

As a Pardot Implementation Specialist at SonataSoftware in Hyderabad, you will be responsible for implementing and optimizing Pardot, a marketing automation platform. Your role will involve leading end-to-end Pardot implementations, designing marketing campaigns, configuring Pardot to meet business requirements, and collaborating with cross-functional teams for system integration. You will also be tasked with optimizing campaigns, generating performance reports, providing training, and maintaining detailed documentation. Key Responsibilities: - Lead the end-to-end implementation of Pardot, ensuring seamless integration with existing systems. - Design and execute marketing campaigns within Pardot for lead nurturing and engagement tracking. - Collaborate with customers to finalize lead scoring methodology. - Configure and customize Pardot for specific business requirements. - Integrate Pardot with other systems such as Salesforce, CRM, and marketing tools. - Ensure data consistency and accuracy across integrated systems. - Optimize campaigns for performance and troubleshoot when needed. - Generate reports on campaign performance, provide insights, and recommendations for improvement. - Utilize Pardot analytics to measure ROI and key performance indicators. - Provide training to marketing and sales teams on Pardot best practices. - Maintain detailed documentation of Pardot configurations, workflows, and processes. Qualifications: - Bachelor's degree in marketing, Business, Information Technology, or related field. - Experience with marketing technologies and integrations. - Familiarity with GDPR and data protection regulations. - Proven experience in implementing and managing Pardot for B2B marketing. - In-depth knowledge of marketing automation principles and best practices. - Strong understanding of CRM systems, particularly Salesforce. - Proficiency in HTML and CSS for email template customization. - Excellent analytical and problem-solving skills. - Effective communication and collaboration skills. Certifications: - Pardot certification or other relevant certifications in marketing automation.,