Paid Media / Performance Marketing

Job Summary:

We are seeking an analytically minded Senior Digital Marketing Specialist to join Social Beat Digital Marketing Agency. In this role, you will focus on developing, executing, and optimizing campaigns and media planning across the Meta, Google, and Marketplace ecosystem, driving impactful branding and performance initiatives. We welcome smart, passionate professionals who are eager to join an innovative team in a rapidly evolving industry.

Key Responsibilities:

• Execute, manage, and optimize paid digital campaigns across diverse platforms using both native and third-party tools.
• Collaborate with account teams to translate client needs into effective campaign strategies that exceed expectations.
• Develop comprehensive and technical reporting to showcase performance metrics for clients and internal stakeholders.
• Manage ad tech vendors to ensure seamless campaign execution.
• Mentor and guide junior team members to foster growth and skill development within the team.
• Leverage experience in ad serving solutions, tag management, and operations to enhance campaign effectiveness.
• Maintain organization and efficiency while managing multiple projects in a fast-paced and dynamic environment.

Requirements:

• Must have experience working within media technology platforms.
• Demonstrated understanding of marketing funnels and media planning processes.
• Proficient in the use of syndicated tools such as Google Analytics (GA), Google Data Studio (GDS), Google Tag Manager (GTM), and Comscore.
• Familiarity with optimization and trafficking platforms.
• Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word).
• Strong team player who thrives in collaborative environments.
• Ability to think strategically and implement plans effectively.

Preferred Qualifications:

• In-depth understanding of the Meta, Google, and marketplace ecosystem.
• Experience managing app campaigns is a strong plus.
• Knowledge of third-party platforms is advantageous.
• Proven track record of managing multiple projects simultaneously.
• Experience with advanced ad tech solutions and emerging digital marketing trends.

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Schedule:

• Day shift