Paid Media / Performance Marketing

As a Senior Digital Marketing Specialist at Social Beat Digital Marketing Agency, you will be responsible for developing, executing, and optimizing campaigns across various digital platforms. Your focus will be on driving impactful branding and performance initiatives within the Meta, Google, and Marketplace ecosystem. We are looking for analytically minded professionals who are eager to join our innovative team in this rapidly evolving industry. Your key responsibilities will include executing, managing, and optimizing paid digital campaigns using native and third-party tools. You will collaborate with account teams to create effective campaign strategies, develop comprehensive performance reports, and manage ad tech vendors for seamless campaign execution. Additionally, you will mentor junior team members, leverage ad serving solutions, and maintain efficiency while handling multiple projects in a dynamic environment. To excel in this role, you must have experience with media technology platforms, a strong understanding of marketing funnels and media planning processes, and proficiency in tools like Google Analytics, Google Data Studio, Google Tag Manager, and Comscore. Familiarity with optimization and trafficking platforms, as well as proficiency in Microsoft Office Suite, will be essential. A collaborative mindset, strategic thinking abilities, and effective implementation skills are also required. Preferred qualifications for this position include an in-depth understanding of the Meta, Google, and marketplace ecosystem, experience in managing app campaigns, knowledge of third-party platforms, and a proven track record of handling multiple projects simultaneously. Familiarity with advanced ad tech solutions and emerging digital marketing trends will be advantageous. This is a full-time position with a day shift schedule. If you are a smart, passionate professional looking to make a significant impact in the digital marketing space, we encourage you to apply and be a part of our dynamic team at Social Beat Digital Marketing Agency.,